Edmonton’s Luxury Auto Dealership
Lexus of Edmonton has been in business for 12 years now and is well-known for offering excellent services. Dealer Principal Bruce Kirkland started this venture with a vision of establishing an exclusive Lexus dealership, and he has indeed succeeded in accomplishing this goal. Today, Lexus is the number one luxury car brand in Edmonton, a testament to the dealership’s absolute success.
“It’s easy to have a transaction, but it’s difficult to have a relationship. We are not just selling cars; we are in a relationship business. I believe that is why we are so successful.”
As soon as one steps into the dealership’s premises, an amazing customer experience begins. First off, visitors are greeted and welcomed by a team member who is ready to assist and guide them into the right area. According to Bruce, “little things make the biggest difference”, therefore attention to details is a priority. The dealership has many features, including a spa salon and a first class business lounge to accommodate the guests who are waiting for a vehicle.
Personal interaction is a big part of the car-buying experience. Even though e-commerce has taken over many industries, luxury car stores are still very popular. Bruce says, “We have a “buy online” button on our website, and no one has ever hit it.”
When asked about Lexus of Edmonton’s competitive strength, Bruce says without hesitation: “The biggest asset we have isn’t our beautiful building. It isn’t our beautiful product. It’s our people.” He praises his talented team for making the process of buying a car a remarkable one. The secret is that his team truly cares about what they do.
“We want everyone to have an amazing experience inside and outside our dealership.”
At Lexus of Edmonton, VIP treatment does not end with the closing of the deal; it only starts. The company strives to build a customer-focused environment by offering flexible vehicle maintenance conditions such as chauffeur service, complementary services such as exclusive airport parking, invitations to special events, and much more.
Engaging with and supporting the Edmonton community is a big part of the company’s vision. “The community has been very nice to us for a long time, and it is time to give back,” explains Bruce. That is why Lexus of Edmonton supports many charities and runs exclusive events for its guests and the general public.
Today, Lexus of Edmonton is a very successful venture that we are proud to partner with. Through VIP customer relationship building, progressive ideas like the Japanese Kai Zen approach, and continuous community involvement, the business keeps up with the highest standards and exceeds the Edmontonians expectations.